Can one say, "sociability"? Can one say, "toward society"? I would like to find a more rigorous concpet than "society".

Commercial logic also enters into "theoretical" formation. With a growing mass of ideological commodity-capital to realize, it becomes necessary to create a deep motivation so people will buy commodities. For this the best motivation is: learn more, read more, in order to be above, in order to be different from the mass. Prestige and exclusion are the signs of competition in all its forms; and so also among these gangs, which must vaunt their originality, their prestige, in order to attract notice. This is why the cult of the organization and the glorification of the peculiarities of the gang develop. From that point on, it's no longer a question of defending a "theory," but of preserving an organizational tradition...